PACKAGING LAUNCH

Citrus Crush
Limited Edition Pore Pack

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CLIENT: BIORE FEMALE

VISUAL DESIGN, PACKAGING DESIGN, ILLUSTRATION

OBJECTIVE
Known for its best-selling product, Biore has launched a limited edition pore pack in Citrus Crush scent, allowing the audience to refine and clean their pores with a relaxing, grapefruit scent. We want the audience to have a memorable experience while using it by making the design vividly adorable.  How do we make this product stand out from other brands?

CONCEPTION
Since the ingredient is important when it comes to skincare, we designed a playful grapefruit character to engage with consumers on how removing stubborn blackheads can be fun. Her quirky character doesn't just make your skincare routine fun, she shows how radiantly confident and gorgeous a girl should be with Biore.

CREDITS
Agency: Hakuhodo Malaysia |  Year: 2019
Art Director: Choo Wei Nee | Designer: Rosie Yassin  |  Copywriter: Nadiah Azmi

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