VISUAL IDENTITY

Journey with
Down to Bones

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CLIENT: DOWN TO BONES OUG

ART DIRECTION, ILLUSTRATION, MURAL PAINTING

OBJECTIVE
Believing that there is no hierarchy of status to enjoy good food, the idea of this mural is to celebrate simple local delicacies and humble feast
among the community. Eating ribs can be as fun as eating street food, the visual identity of this mural is bold and spirited, and convey a sense of ones own cultural roots and home through this illustration. 

CONCEPTION
This story telling mural drives a memorable experience and invites local diners to indulge in their signature pork ribs. A transition from meticulous preparation
of simmered pork eventually to fun gastronomic moments of diners indulging ribs with bare hands then to flamed torched ribs. The color palette are inspired by tumeric like colors stimulated with heat and spices.

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