Lexus UX 200
CLIENT: LEXUS MALAYSIA
ART DIRECTION, LAYOUT DESIGN
The all new Lexus UX - Creative Urban Explorer has finally launched in Malaysia, the UX was conceived as a new genre crossover, a fusion of emotional dynamism and sophisticated playfulness. This SUV is a symbol
of women empowerment because it is designed by first female chief Officer - Chika Kako. The objective is to celebrate the full glory and enigma of womanhood- by showing women empowerment through Lexus UX.
Robust, yet sophisticated, we believe Lexus UX is design to embrace fresh challenges and lifestyle. As one with a sophisticated taste, she knows what she wants hence she progressed a lot to get to where she is , and it shows. She would constantly look for new experiences that will drive her further. With Lexus UX 200, you get to see the world in another perspective.
Agency: Hakuhodo Malaysia | Year: 2020
Art Director: Matt Wang, Tuan Syakir | Copywriter: Aaron San