LAUNCH CAMPAIGN

Boldly Refined
Lexus UX 200

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CLIENT: LEXUS MALAYSIA

ART DIRECTION, LAYOUT DESIGN

OBJECTIVE
The all new Lexus UX - Creative Urban Explorer has finally launched in Malaysia, the UX was conceived as a new genre crossover, a fusion of emotional dynamism and sophisticated playfulness. This SUV is a symbol
of women empowerment because it is designed by first female chief Officer - Chika Kako. The objective is to celebrate the
full glory and enigma of womanhood- by showing women empowerment through Lexus UX. 

CONCEPTION
Robust, yet sophisticated, we believe Lexus UX is design to embrace fresh challenges and lifestyle. As one with a sophisticated taste, she knows what she wants hence she progressed a lot to get to where she is , and it shows. She would constantly look for new experiences that will drive her further. With Lexus UX 200, you get to
see the world in another perspective.

CREDITS
Agency: Hakuhodo Malaysia |  Year: 2020
Art Director: Matt Wang, Tuan Syakir  |  Copywriter: Aaron San

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